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Safety Doesn’t Sell, But You Should Talk About It Anyways
Blogpost

Safety Doesn’t Sell, But You Should Talk About It Anyways

ByRick Wagner July 1, 2016

Intuition, investors and everyone in between will tell you to stick with the good stuff: the features, benefits, awards, new programs, products and positives. These things sell in the short term and are easier to justify than safety when it comes to ROI. The bean counters want what’s best for the bottom line. But it…

Read More Safety Doesn’t Sell, But You Should Talk About It AnywaysContinue

Update From Jerry’s Desk: Safety Gets Personal
Blogpost

Update From Jerry’s Desk: Safety Gets Personal

ByRick Wagner June 1, 2016

We are big advocates of better, faster communication when it matters most, so I’ll put my money where my mouth is and keep this brief. After 25 years in the business of helping people respond faster in the face of emergencies, I saw an opportunity to double-down on the things that matter most to clients—trusted…

Read More Update From Jerry’s Desk: Safety Gets PersonalContinue

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