Years ago, people had this idea that although emergency preparedness was a smart move, actual emergencies were rare. Not anymore. Look no further than the past several months, or the crises we’re still working through today. Astute leaders know it’s not a matter of IF but WHEN emergencies will hit their organization. While proactive preparedness…
Indianapolis Business Journal, 08/17/2018: “A Carmel-based company is helping schools and other industries streamline and enhance their mass-notification and emergency-management systems with products that could make it easier and faster to communicate in a crisis. Layered Solutions Inc., founded by president and owner Jerry Geis in 2015, upgrades a client’s existing infrastructure—public address systems, computers,…
Check social media any day of the week, and you’ll find hordes of customers praising or condemning an organization for how they responded to a crisis. And for good reason: How a company communicates when people are at risk can make the difference between life and death, hero and foe, profit and loss. When facing…