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  • Emergency Response: Considerations in a Healthcare Setting

    When disasters happen — whether natural or man-made — communities look to healthcare facilities to mobilize resources, care for the ill and injured, and coordinate relief and recovery efforts, says the American Hospital Association (AHA). In its “Prepared to Care” report, AHA analyzed published studies, data sets, interviews with healthcare professionals and hospital site visits, [...]

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    Virginia Tech: Mistakes & Takeaways in Keeping Students Safe

    Ten years ago, a student at Virginia Tech opened fire on classmates, killing 32 and injuring 17 — all in just 11 minutes. The shootings, which law enforcement called the worst mass-shooting in U.S. history, forever changed emergency management and response across the nation — particularly in schools. “Deadliest mistake” What’s most alarming to education leaders is that the deadliest [...]

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    Peer Feedback: How School, College Officials Are Using Emergency Notification Systems

    When crises strike, rushing to compose emails, make calls, and update social media accounts while muttering a prayer under your breath doesn't cut it when you have minutes (or seconds!) to broadcast critical or life-saving information. Beyond the potential human cost, slow or inadequate emergency communications have a way of triggering public relations disasters-something you never want to happen [...]

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    Three Impossible Things Happened

    We know about impossible. You do, too. Pleasing everyone. Changing someone's mind about politics or religion. Folding a fitted sheet. So when a large healthcare client asked us to help them find more hours in the day, a quieter but equally effective way to communicate and across-the-board increases in patient satisfaction, we needed a moment. We learned a long time ago to trust technology to[...]

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    So, a Teacher, a Sheriff, a Principal and Two Engineers Walk Into a Room

    It was a dream come true for a tech guy—the one immersed in IP addresses and back-end programming—to be in the presence of the very users we design for. We talked everything from user interface design to a shooter detection system that detects and tracks gunshots throughout a space and can launch a map to mobile devices showing the location. That’s when things got really interesting.[...]

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    Safety Doesn't Sell, But You Should Talk About It Anyways

    Intuition, investors and everyone in between will tell you to stick with the good stuff: the features, benefits, awards, new programs, products and positives. These things sell in the short term and are easier to justify when it comes to ROI. The bean counters want what's best for the bottom line. But it takes just a quick glance at the headlines to see that devastation can—and has—struck [...]

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    Update From Jerry's Desk: Safety Gets Personal

    We are big advocates of better, faster communication when it matters most, so I'll put my money where my mouth is and keep this brief. After 25 years in the business of helping people respond faster in the face of emergencies, I saw an opportunity to double-down on the things that matter most to clients—trusted partnerships and solutions that are simpler and require less from users. Layered [...]

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