Mass notification tops most organization’s list of essential tools for emergency response, but astute leaders know their benefits don’t stop there. Mass notifications can also deliver massive benefits to operations, productivity, employee morale, customer experience and revenue.
To be clear, mass notification refers to your ability to reach multiple audiences with relevant, actionable messages in an instant, and through multiple channels — text, video, email, phone, audio, desktop pop-ups, and so on. It’s easy to see how that capability can help you alleviate and resolve emergencies like severe weather and workplace violence. But it can also counter obstacles to serving customers better and faster, and putting money in your pocket.
10 Everyday Uses of Mass Notification
Below we’ve compiled 10 everyday uses for mass notification that can make your organization a place where more people want to work and spend their dollars:
- Event notifications: upcoming events, impromptu meetings, changes, cancellations, attendance alerts.
- Customer experience: Interest-based communications, service/product updates, promotions, automated support, new releases, holiday hours update, contract renewals, deadline-driven specials, back-in-stock notifications, and so on.
- Staffing: shift openings, absences, scheduling changes, deadlines, coordination across remote offices.
- Polls/surveys: gather immediate feedback from staff, customers, partners, donors and more.
- Performance & morale: goals reminders, KPI updates, encouragement, recognition, challenges and celebrations.
- Partner support: product/service launches, availability of new resources, service delays, updates on terms, independent contractor engagement, and more.
- IT alerts: Network is down, scheduled maintenance, virus alerts, update reminders, outages — any tech-related communications to help shrink downtime and risk in your organization.
- Logistics & safety: Building or road closures, inclement weather, new routes or construction, directions.
- Regulatory compliance: safety and procedure reminders, industry code requirements, documented notifications.
- Niche-specific needs: student updates, parent communications, automated bell scheduling, manufacturing floor alerts, patient care coordination, volunteer and donor engagement, retail store or tenant communications.
Among the uses covered above, which three would most benefit the audiences you serve? What would the impact be just one month from now? Those outcomes are well within your reach, leveraging tools you already have today.
