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  • How Hospitals Use Mass Communications to Improve Operations and Patient Experience

  • Patient in MRI machine

    Mass notifications are often associated with emergency response, but a growing number of healthcare providers are finding that mass communications tools are essential for improving daily operations, patient experience, and safety – the basis for critical satisfaction scores and reimbursement levels.

    Consider, for example, some of the challenges hospitals told us they’ve struggled with:

    • Nurse managers spending hours each day making calls to fill open shifts.
    • Elevated noise levels due to an overuse of overhead paging for announcements, pages, and routine operations info.
    • Ineffective or cumbersome patient reminders and follow-up, taking up considerable staff time.
    • Delays in sharing operational or patient information and instructions.

    How do you make those problems go away? As it happens, the same technologies that help you respond to emergencies can also alleviate all of the above for faster, smoother operations and patient care — all while reducing staff workload and errors.

    How Mass Communications Tools Can Improve Hospital Operations

     

    To be clear, when we talk about mass notifications, we include layered communications: multiple contact paths, vehicles, and formats so no recipient ever falls through the cracks, no matter their location, physical limitations, or whatever distractions are fighting for their attention. That might include text, email, PC pop-ups, automated calls, first-responder deployment… even social media updates for events impacting your community.

    How can mass notifications counter the challenges listed above? A recent article in Health Facilities Management shared some examples, and we’ve added a couple more from our own experiences:

    1. Accelerating confidential or time-sensitive information (like code calls) in a way that’s discreet, instant, and doesn’t require using the overhead PA.
    2. Automated shift scheduling, freeing up hours each day for staff to focus elsewhere.
    3. Faster emergency resolution. Imagine the ability to instantly deploy information that’s relevant to each type of recipient, and real-time intel to first responders – all from a single dashboard, from any web-enabled device. In a crisis, every second counts.
    4. Clear, actionable reporting so you can pinpoint what’s working, what’s not, and make decisions based on evidence, not hunches.
    5. Increased patient satisfaction because noise levels, delays and wait times are all minimized, and follow-up is accurate, fast and relevant.

    Want a deeper look into how that’s possible? Below, we outline how we helped two providers achieve these outcomes:

    Of course, making these outcomes a reality needs to fit in your budget. Thankfully, you can adopt a solution that integrates with technology and tools you already have, so you can start small and increase capabilities over time.

    You don’t have to shell out a big investment for all-new mass notification systems. But you do have prune out barriers to patient satisfaction, safety, and revenue.