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Virginia Tech: Mistakes & Takeaways in Keeping Students Safe
Ten years ago, a student at Virginia Tech opened fire on classmates, killing 32 and injuring 17 — all in just 11 minutes. The shootings, which law enforcement called the worst mass-shooting in U.S. history, forever changed emergency management and…
Peer Feedback: How School, College Officials Are Using Emergency Notification Systems
When crises strike, rushing to compose emails, make calls, and update social media accounts while muttering a prayer under your breath doesn’t cut it when you have minutes (or seconds!) to broadcast critical or life-saving information. Beyond the potential human…
Three Impossible Things Happened
We know about impossible. You do, too. Pleasing everyone. Changing someone’s mind about politics or religion. Folding a fitted sheet. So when a large healthcare client asked us to help them find more hours in the day, a quieter but…
So, a Teacher, a Sheriff, a Principal and Two Engineers Walk Into a Room
It was a dream come true for a tech guy—the one immersed in IP addresses and back-end programming—to be in the presence of the very users we design for. We talked everything from user interface design to a shooter detection…
Safety Doesn’t Sell, But You Should Talk About It Anyways
Intuition, investors and everyone in between will tell you to stick with the good stuff: the features, benefits, awards, new programs, products and positives. These things sell in the short term and are easier to justify than safety when it…
Update From Jerry’s Desk: Safety Gets Personal
We are big advocates of better, faster communication when it matters most, so I’ll put my money where my mouth is and keep this brief. After 25 years in the business of helping people respond faster in the face of…
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